Pricing
Plans differ by how much traffic you measure, how long you keep it, and how many websites and people share it. Start free; upgrade when the numbers say so.
Free
$0 / month
- 1 website
- 3k real-user pageviews a month
- 100 pages tracked
- 14 days of history
- 3 lab-test pages for reports
- 1 team member
- 100 lab tests a month, run by hand
- Regression alerts — not included
- Client dashboard — not included
- Deploy tracking — not included
- For trying this on a real site before you commit.
Beginner
$19 / month
- 3 websites
- 100k real-user pageviews a month
- 1k pages tracked
- 40 days of history
- 25 lab-test pages for reports
- 5 team members
- 1k scheduled lab tests a month
- Regression alerts by email
- Live white-label client dashboard
- Deploy tracking — which release made it slower
- For one business that ships, with alerts and monthly reports.
Startup
$69 / month
- 10 websites
- 500k real-user pageviews a month
- 5k pages tracked
- 90 days of history
- 100 lab-test pages for reports
- 20 team members
- 5k scheduled lab tests a month
- Regression alerts by email
- Live white-label client dashboard
- Deploy tracking — which release made it slower
- Specific fixes, not a generic audit list
- Reports written for your client, automatically
- For a growing team with several properties to keep fast.
Agency
$149 / month
- 20 websites
- 2M real-user pageviews a month
- 10k pages tracked
- 180 days of history
- 300 lab-test pages for reports
- 50 team members
- 20k scheduled lab tests a month
- Regression alerts by email
- Live white-label client dashboard
- Deploy tracking — which release made it slower
- Specific fixes, not a generic audit list
- Reports written for your client, automatically
- Fully white-labelled — your name, not ours
- For agencies reporting to their own clients, at scale.
Every limit, side by side
| Limit | Free | Beginner | Startup | Agency |
|---|---|---|---|---|
| Websites | 1 | 3 | 10 | 20 |
| Real-user pageviews a month | 3,000 | 100,000 | 500,000 | 2,000,000 |
| Pages tracked per website | 100 | 1,000 | 5,000 | 10,000 |
| Metric history | 14 days | 40 days | 90 days | 180 days |
| Lab-test pages per website | 3 | 25 | 100 | 300 |
| Lab tests a month | 100 | 1,000 | 5,000 | 20,000 |
| Lab tests run | By hand | Up to daily | Up to every 12 hours | Up to every 6 hours |
| Team members | 1 | 5 | 20 | 50 |
| Regression alerts by email | — | Included | Included | Included |
| Monthly reports, emailed automatically | — | Included | Included | Included |
| Live client dashboard | — | Included | Included | Included |
| Release tracking | — | Included | Included | Included |
| AI fix-it diagnostics | — | — | Included | Included |
| AI-written report summary | — | — | Included | Included |
| Fully white-labelled | — | — | — | Included |
Billing questions
- What am I actually paying for?
- Real-user pageviews per month across your account: 3,000 on Free, 100,000 on Beginner, 500,000 on Startup and 2 million on Agency. More websites, longer history, more pages tracked, more team seats, and alerts, scheduled reports and the live client dashboard come with the paid plans.
- What happens if I go over the pageview allowance?
- We keep measuring. Past the allowance we keep one visit in ten instead of all of them, so your percentiles stay accurate with a little more margin for error and your charts never go flat — visit counts will read low until the meter resets on the 1st. Nothing is deleted and nothing switches off. You get an email when you pass 80%, so it isn't a surprise.
- What happens if my site has more pages than my plan tracks?
- Past the ceiling — 100 pages on Free, 1,000 pages on Beginner, 5,000 pages on Startup and 10,000 pages on Agency — new pages are counted under their route group rather than getting a row of their own. No traffic is lost from your site totals; you lose per-URL detail on the long tail, which is the part nobody ranks by anyway.
- How often are my pages lab-tested?
- Each lab test is a full Lighthouse run of one page, on mobile and desktop. Plans include 100 a month on Free, 1,000 a month on Beginner, 5,000 a month on Startup and 20,000 a month on Agency. On Free you run them by hand. Paid plans test on a schedule you pick per website, as often as daily on Beginner, every 12 hours on Startup and every 6 hours on Agency. If your schedules need more tests than your plan has left, we spread the rest evenly across the month instead of stopping early.
- Is there a trial?
- Beginner has a 7-day free trial. A card is required to start it and the first charge of $19 falls automatically the day it ends, so cancel before then if it isn't for you. Free has no trial because it needs none — it is free indefinitely, not a countdown.
- How do I cancel?
- From the billing page, any time, in one click. Cancelling takes effect at the end of the period you have already paid for rather than immediately, and the history your plan included is kept for 30 days after that — come back inside that window and it is all still there.