Plans and limits

Counted across every website on the account, per calendar month (UTC): 3,000 on Free, 100,000 on Beginner, 500,000 on Startup and 2,000,000 on Agency.

• At 80% of the allowance the account owner gets one email, so it is never a surprise.
• Past the allowance we keep measuring — one visit in 10 instead of all of them. Percentiles stay accurate with wider error bars, charts never go blank, and visit counts read low until the 1st.
• The count resets on the 1st of each month.

Each website ranks up to 100 pages on Free, 1,000 pages on Beginner, 5,000 pages on Startup and 10,000 pages on Agency. Past that, new pages are counted under their route group (/blog/*rather than each post) instead of getting a row of their own. No traffic is lost from your site totals; you lose per-URL detail on the long tail.

Websites per account: 1 on Free, 3 on Beginner, 10 on Startup and 20 on Agency. Team members, including you: 1 on Free, 5 on Beginner, 20 on Startup and 50 on Agency. A pending invitation takes a seat until it is accepted or withdrawn.

A lab test is one page tested once — a full Lighthouse run on mobile and desktop. Each website can have 3 lab pages on Free, 25 lab pages on Beginner, 100 lab pages on Startup and 300 lab pages on Agency, and the account has 100 tests a month on Free, 1,000 tests a month on Beginner, 5,000 tests a month on Startup and 20,000 tests a month on Agency.

• On Free, tests run when you click "Collect now". Paid plans also test on a schedule you choose per website, as often as daily on Beginner, every 12 hours on Startup and every 6 hours on Agency.
• "Collect now" and scheduled tests draw from the same monthly allowance. A test that fails on Google's side does not count.
• If your schedules need more tests than your plan has left, we spread the rest evenly across the month instead of stopping early — pages are tested a little less often than chosen, and the project page says so.
• At the limit, "Collect now" stops until the 1st; scheduled testing picks up again then.

Measurements are kept for 14 days on Free, 40 days on Beginner, 90 days on Startup and 180 days on Agency, then pruned automatically.

If you move to a smaller plan or cancel, we keep the history your previous plan included for 30 days before pruning to the new plan's. Come back within those 30 days and you have lost nothing.

Included on paid plans. It has its own limits on how many release names a website can register — see Release tracking.